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    • EU talks with Valvena could secure 60m vaccines January 17, 2021
      The European Commission concluded exploratory talks with the French biotech company Valneva Tuesday, with a view to purchasing its potential vaccine against COVID-19, manufactured in Scotland.
    • EIB announces EUR 300m investment in space January 17, 2021
      The European Investment Fund and the EU Commission announced investment of some EUR 300 million into the European space sector Wednesday, supporting ground-breaking innovation in the industry.
    • EU steps up WTO complaint over Indonesia steel January 17, 2021
      The EU on Friday requested the establishment of a WTO panel to seek the elimination of unlawful export restrictions imposed by Indonesia on raw materials necessary for the production of stainless steel.
    • Brussels consults on EU targets to restore Europe's biodiversity January 13, 2021
      The EU Commission made a bid Monday to restore Europe's damaged ecosystems and help tackle climate change, as it launched a public consultation on legally binding nature restoration targets for the EU.
    • EU clears 'safe and effective' Moderna vaccine against COVID-19 January 11, 2021
      The EU Commission granted conditional marketing authorisation for the COVID-19 vaccine developed by US firm Moderna Wednesday, making it the second COVID-19 vaccine authorised in the Union.
    • EU-China reach agreement on investment January 11, 2021
      Following intensive negotiations carried out by the European Commission, the EU and China concluded in principle at the end of 2020 negotiations for a Comprehensive Agreement on Investment.
    • EUR 20m to help European SMEs maximise IP assets January 11, 2021
      As of Monday, small and medium-sized businesses (SMEs) were able to apply for financing under a EUR 20 million grant scheme to help EU companies to make better use of intellectual property rights.
    • Portuguese EU presidency aims for green recovery January 6, 2021
      Portugal took over the European Union's presidency on 1 January, promising to lead the EU out of the crisis of the COVID-19 pandemic under the motto of a "fair, green and digital recovery".
    • EU-UK agree historic trade deal January 4, 2021
      Four and a half years after the 2016 Brexit referendum, the British Government and the EU Commission agreed Thursday a historic trade and security deal as part of the UK's future cooperation with the EU.
    • Brussels sets out recommendations for sustainable farming January 4, 2021
      The EU Commission published recommendations Friday for each EU Member State to assist in the drafting of their Common Agricultural Policy (CAP) strategic plans, accompanied by a Communication.

Direct Marketing with Postcard Marketing

The stopping power is the capability that maximizes the return on your direct mail marketing investment. So, if you want to boost your business you need to start stopping power of your postcard.

Here, are three ways to increase your direct mail marketing response with stopping power.

Relevance

Relevance means that your offers must match with your audience needs and wants. It has two parts itself. First, you should know what your target audience is and then find what are their needs? You should communicate with your target audience in a way that can on that capitalize knowledge.

Direct mail marketing provides you the ability to segment your mailing list. It tailors your message than most marketing channels. You can organize your highly targeted mailing list with database for your postcard marketing.

Singularity

There should be only one idea per postcard. Express your goal with your postcard message. Each postcard marketing campaign should contain the explanation of one product, one event, one idea, one service, one objective. The more dilute your message the more you can know about your audience.

The best feature of postcard marketing is that the reader gets them right away. They have singular focus, singular objective and singular idea. One postcard marketing campaign can’t fill with multiple topics. You can add your multiple topics on your website, booklets and brochures but not on a postcard. If you will put too much information on your postcard confined space, then it will be unapproachable to many readers because it may confuse them.

Simplicity

Here, is a best formula to keep your postcard simple and clean. A simple and clean postcard can attract many readers attention and a strong message on it can evoke a response;

For stopping power, you need to make a billboard side and message side. It is the greatest form of stopping power because it is a light on copy and heavy message. A killer headline, eye catchy graphics, and relevant message can give your postcard an immediate value.

The billboard side will leave off while message side picks up. It will deliver the promise and will tell the readers what to do nest. It can also offer some kind of reward to the readers.

Thus, these are simple strategies of stopping power that can get your target consumer’s eye. It can simply boost your business response rate. Try this out, today!

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