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How Marketers Track Your Behaviors When You’re Offline


You know that marketers and retailers track you online; cookies, social logins, canvas fingerprinting, and all sorts of other technologies make it easy for companies to keep track of what you do, not only on their site, but all over the Internet. But did you know that these same companies are monitoring what you do offline, too? Here are some of the interesting strategies they use to connect your online and offline lives. Tracking Offline Campaigns Online Although marketing has gone largely digital, the offline advertising world is still a significant one, which means a lot of money gets spent…

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