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What makes great marketing?

What makes great marketing?
Great marketing is not (just) about fancy creative, or huge budgets – it is about doing something that makes a customer undertake an action that helps fulfil the objectives of your business – this might result in a customer wanting to find out more …
Read more on Econsultancy (blog)

Four key data trends affecting the digital marketing industry
Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail. It's for this reason that Ben was invited to sit on the judging panel for …
Read more on Econsultancy (blog)

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